Wall Art Ad Campaign

Buyers don't just make purchases; they invest in stories and visual experiences.

Utilizing my expertise in 3D imaging, I ventured on a project to create an ad featuring a lifelike video showcasing printed landscape photos within a home setting. These images captured memorable points from a family road trip traveling from Buffalo, New York to North Carolina. My goal was to leverage social media's paid advertising platform to promote these photographs. The project took 1 to 2 weeks to complete, involving detailed design placement and modeling of interior components, enhanced by natural lighting and materials.

For the ad campaign, I animated the video to demonstrate the framed photos on the wall, employing a dynamic camera movement from left to right, smoothly transitioning between images to showcase the final product's appearance upon purchase.

Through A/B testing with a $100 budget over 7 days, I found that videos produced a 10% higher click rate compared to still images. This data-driven approach provides valuable insights for future marketing plans.

Did you gain any insights from this project?

Have questions about the process?

Feel free to reach out via email at kmontgo26@gmail.com—I'd love to hear from you!