Kaleidoscope Logo

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Research & Strategy | Design Logo

I was asked to design a logo that represents diversity in the workforce. The logo shows different shapes and colors, symbolizing people of various backgrounds working together. The project was initiated by Rich Products to promote diversity and inclusion in their workplace. They wanted to create a space for their employees to discuss important topics. Kaleidoscope, an affinity group, aims to support and empower associates of color for their professional development and career advancement. I created this logo using Adobe Illustrator, using simple shapes and illustrations. I took inspiration from kaleidoscopes and the human figure. The logo is used for public speaking events and worn by the employees.